That is our top wedding band.
I work at a jewelry store. When couples come in to look at wedding bands, there is one phrase we are not supposed to use. That is our top wedding band. There is a set of wedding bands that we sell a lot of. Whatever we do, we are not supposed to tell customers that. If we do, and that is the only set of wedding bands that the couple is interested in, we may lose a sale. We can tell them that many people have considered that particular style, but we cannot tell them that many people have bought that same exact ring.