You won’t get something for nothing
So you want to get into list building? Well, okay — but let me ask you a question: why would anyone give you their name and e-mail address? Just simply because you ask for it? No, people today are much more cynical and aware of all the scams and ripoffs in existence — this means that in order to secure someone’s name and e-mail address you are a warning to have to offer them something of real value. It will be necessary for you to produce a hard-hitting, fact filled report or e-book — or perhaps a trial of some useful software, or a 30 day access to your membership website — something of real value. Because, in today’s world, you just won’t get something for nothing